Or high key photography to give it its proper (boring) name is very much in vogue at the moment. This white over exposed look, looks very cool and clean and compliments modern homes. This is a very relaxed form of photography with the subjects looking very much at ease with life in a far less formal portrait. Many booths pro-porting to do this form off photography seem to be springing up, after visiting them many customers come to me to get the results they wanted in the first place...think photo booths !